- Pingbrief
- Posts
- Instagram Just Got a Video Makeover: Meet ‘Edit’
Instagram Just Got a Video Makeover: Meet ‘Edit’

Instagram is no longer just where you share your life. It’s where you edit it too.
Meta just launched a powerful new app called “Edit” — a standalone video editor that’s tightly connected to Instagram Reels. It’s currently in beta testing, and early users in India have started spotting it on the Play Store.
But what does it actually do?
Think of “Edit” as Instagram’s answer to CapCut or InShot — apps that creators rely on every day to make quick, polished, short-form videos. Instead of juggling 3 apps to trim a clip, match it to audio, and toss in some transitions… you now get it all in one place.
With Edit, you can:
1. Trim, cut, and arrange clips
2. Sync visuals to music beats
3. Add transitions, effects, and filters
4. Preview the whole thing before you hit upload
And because it’s directly tied into Reels, the whole process feels seamless. No watermarks. No exports. No back and forth. Just record, edit, and post.
This isn't just a convenience update — it’s a strategy shift. Instagram wants to be the one-stop platform for short-form video creation, curation, and sharing.
Creators are already comparing it to TikTok’s CapCut. But here’s the twist: since it's built by Instagram, it’s optimized for the way Reels works — from algorithm preferences to vertical formatting.
Right now, “Edit” is still flying under the radar. But make no mistake: this is Instagram going full steam into the creator tool space.
If you’re a content creator or just love making fun, fast edits — keep an eye out for this one.
Read Every Newsletter on Pingbrief🚀
Interested in partnering with us and connecting with an audience of 10,000+ subscribers excited and curious about Tech & Business?
Feel free to reach out to us: [email protected]